Identifying causation between content ad kpis












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I have a bunch of content tagged with various types of content (e.g. political news, sports, opinion etc.) and a bunch of kpis related to ads placed next to this content (e.g click-throughs, purchases etc.).



What would be the approach to identify which type(s) of content had the causation effect on certain kpis? I know of a naive bayesian approach and using diagnostic analysis. Any others that should be considered.






correlation naive-bayes-classifier







share|improve this question









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    0












    $begingroup$


    I have a bunch of content tagged with various types of content (e.g. political news, sports, opinion etc.) and a bunch of kpis related to ads placed next to this content (e.g click-throughs, purchases etc.).



    What would be the approach to identify which type(s) of content had the causation effect on certain kpis? I know of a naive bayesian approach and using diagnostic analysis. Any others that should be considered.






    correlation naive-bayes-classifier







    share|improve this question









    $endgroup$















      0












      0








      0





      $begingroup$


      I have a bunch of content tagged with various types of content (e.g. political news, sports, opinion etc.) and a bunch of kpis related to ads placed next to this content (e.g click-throughs, purchases etc.).



      What would be the approach to identify which type(s) of content had the causation effect on certain kpis? I know of a naive bayesian approach and using diagnostic analysis. Any others that should be considered.






      correlation naive-bayes-classifier







      share|improve this question









      $endgroup$




      I have a bunch of content tagged with various types of content (e.g. political news, sports, opinion etc.) and a bunch of kpis related to ads placed next to this content (e.g click-throughs, purchases etc.).



      What would be the approach to identify which type(s) of content had the causation effect on certain kpis? I know of a naive bayesian approach and using diagnostic analysis. Any others that should be considered.






      correlation naive-bayes-classifier




      correlation naive-bayes-classifier






      share|improve this question













      share|improve this question











      share|improve this question




      share|improve this question










      asked 29 mins ago









      SantinoSantino

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