Why might Google Analytics report a sudden, but persistent, drop in bounce rate (70% to 12%)












6















I was tracking data for a site and realize that there is a sudden drop in bounce rate in Google Analytics. The sudden drop happened across 2 days and remained consistent after.



The bounce rate in January 2019 is about 70% whereas after 2 days, it became 12-15%. I am unaware of what my colleague did so I am trying to figure it out now.



Is a bounce rate of 12% normal?



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    6















    I was tracking data for a site and realize that there is a sudden drop in bounce rate in Google Analytics. The sudden drop happened across 2 days and remained consistent after.



    The bounce rate in January 2019 is about 70% whereas after 2 days, it became 12-15%. I am unaware of what my colleague did so I am trying to figure it out now.



    Is a bounce rate of 12% normal?



    enter image description here










    share|improve this question









    New contributor




    J. Shi is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
    Check out our Code of Conduct.























      6












      6








      6


      1






      I was tracking data for a site and realize that there is a sudden drop in bounce rate in Google Analytics. The sudden drop happened across 2 days and remained consistent after.



      The bounce rate in January 2019 is about 70% whereas after 2 days, it became 12-15%. I am unaware of what my colleague did so I am trying to figure it out now.



      Is a bounce rate of 12% normal?



      enter image description here










      share|improve this question









      New contributor




      J. Shi is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
      Check out our Code of Conduct.












      I was tracking data for a site and realize that there is a sudden drop in bounce rate in Google Analytics. The sudden drop happened across 2 days and remained consistent after.



      The bounce rate in January 2019 is about 70% whereas after 2 days, it became 12-15%. I am unaware of what my colleague did so I am trying to figure it out now.



      Is a bounce rate of 12% normal?



      enter image description here







      google-analytics bounce-rate






      share|improve this question









      New contributor




      J. Shi is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
      Check out our Code of Conduct.











      share|improve this question









      New contributor




      J. Shi is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
      Check out our Code of Conduct.









      share|improve this question




      share|improve this question








      edited yesterday









      Stephen Ostermiller

      68.4k1393252




      68.4k1393252






      New contributor




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      Check out our Code of Conduct.









      asked yesterday









      J. ShiJ. Shi

      315




      315




      New contributor




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      New contributor





      J. Shi is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
      Check out our Code of Conduct.






      J. Shi is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
      Check out our Code of Conduct.






















          4 Answers
          4






          active

          oldest

          votes


















          13














          I'd be willing to bet that your colleague implemented on-page events.



          By default Google Anaytics only measures page views. Bounces are defined as users who only view one page; even if that user spends hours on one page.



          Events allow you to track what happens within the page. You can send GA information about items such as:




          • User clicking on buttons

          • User scrolling the page

          • User spending X minutes on the page

          • User typing on the page

          • User watching a video on the page

          • Additional AJAX content gets loaded


          All of those events can be marked as "interactive" which causes GA to say "this user did not bounce." They also could be marked as "non-interactive" which does not affect the bounce rate.



          If I'm right, you will see data in the "Behavior" -> "Events" -> "Overview" report starting right when your bounce rate went way down.



          A 12% bounce rate when events are implemented is quite normal. It is also very normal for some types of sites to have a 75% bounce rate before events:




          • Single page applications (SPAs) only have multiple page views if users refresh or click to the site a second time.

          • Many sites provide all the information that most users need right in the landing page. That is common for articles and calculators. I feel that it shouldn't be a "bounce" if the user reads the entire article.


          Events are the way to let GA know that you are satisfying your users even when they are only viewing one page.



          You may want to review the events that are being sent and make sure that each is being marked as "interactive" or "non-interactive" appropriately.






          share|improve this answer





















          • 1





            Well this is a real eye-opener. You would think that a person landing on the exact page they needed from a Google result would be calculated more favorably. By adding these events does it also improve the SEO algorithm by showing Google that your user did not "bounce" per the redefined definition?

            – MonkeyZeus
            yesterday








          • 2





            Google Analytics statistics have no direct impact on SEO. Improving your bounce rate by implementing events doesn't change user behavior and can't affect your rankings. For ranking purposes, Google cares that users are satisfied. Rankings could get worse if lots of users head back to the search results after visiting your site and click on another site instead. For a detailed explanation of why, see my answer to "Does a site's bounce rate influence Google rankings?"

            – Stephen Ostermiller
            yesterday













          • This is a new area for me. Thank you. After a quick bit of reading it appears that Google Tag Manager is loaded Asynchronously. Still, is there a performance hit on pages using GTM?

            – Trebor
            14 hours ago











          • You don't need to use Google tag manager for events. It can be done that way, but I've never used it for that purpose. I've always implemented events with JavaScript loaded in the normal js way.

            – Stephen Ostermiller
            12 hours ago





















          2














          The bounce rate, generally becomes low when any of the following changes are done:




          1. Better Landing Page Experience

          2. Content served to the user is highly valuable compared to others

          3. No changes on-page are made but traffic from a low quality source, stopped coming.


          To understand why, check the following with your Analytics and colleague:




          • Any changes to landing page/content?

          • Any changes to the sources of visitors to your webpages?



          Is a bounce rate of 12% is not normal?




          This totally depends on your website category and traffic sources. For my website, I'm maintaining less than your 12% bounce rate, which not a lot of people could achieve. (The % is not relevant as it also has to be accounted with the no. of users that visit the webpage in a particular period.)






          share|improve this answer































            1














            Is that an average bounce rate over different pages/sources?



            Usually if it drops to zero it is due to double pageview events firing but since you are showing a consistent 12% I imagine that the tracking issue is only affecting some pages.



            I like to use Tag Assistant Chrome add-on for debugging






            share|improve this answer































              1














              Those all are good things, and of course all of us want data to look like that, no doubt :) , but do not forget that there is "other" side of medal. This can be result based on intercepted script/wrongly setup or double tracking, if someone accidentally implemented code twice, or if you have Both GTM and GA scripts on website code. Check those as well. I hope i am wrong but...






              share|improve this answer
























              • I would expect the bounce rate to be lower (almost zero) if GA is being called twice. If that were true there should also be a corresponding big jump in the page views. Certainly worth checking.

                – Stephen Ostermiller
                16 hours ago













              • IF it is GTM over GA, not quite, i know odd thing, but that actually happened, bounce rate dropped on 5,6% avg.

                – Filozof666
                13 mins ago











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              4 Answers
              4






              active

              oldest

              votes








              4 Answers
              4






              active

              oldest

              votes









              active

              oldest

              votes






              active

              oldest

              votes









              13














              I'd be willing to bet that your colleague implemented on-page events.



              By default Google Anaytics only measures page views. Bounces are defined as users who only view one page; even if that user spends hours on one page.



              Events allow you to track what happens within the page. You can send GA information about items such as:




              • User clicking on buttons

              • User scrolling the page

              • User spending X minutes on the page

              • User typing on the page

              • User watching a video on the page

              • Additional AJAX content gets loaded


              All of those events can be marked as "interactive" which causes GA to say "this user did not bounce." They also could be marked as "non-interactive" which does not affect the bounce rate.



              If I'm right, you will see data in the "Behavior" -> "Events" -> "Overview" report starting right when your bounce rate went way down.



              A 12% bounce rate when events are implemented is quite normal. It is also very normal for some types of sites to have a 75% bounce rate before events:




              • Single page applications (SPAs) only have multiple page views if users refresh or click to the site a second time.

              • Many sites provide all the information that most users need right in the landing page. That is common for articles and calculators. I feel that it shouldn't be a "bounce" if the user reads the entire article.


              Events are the way to let GA know that you are satisfying your users even when they are only viewing one page.



              You may want to review the events that are being sent and make sure that each is being marked as "interactive" or "non-interactive" appropriately.






              share|improve this answer





















              • 1





                Well this is a real eye-opener. You would think that a person landing on the exact page they needed from a Google result would be calculated more favorably. By adding these events does it also improve the SEO algorithm by showing Google that your user did not "bounce" per the redefined definition?

                – MonkeyZeus
                yesterday








              • 2





                Google Analytics statistics have no direct impact on SEO. Improving your bounce rate by implementing events doesn't change user behavior and can't affect your rankings. For ranking purposes, Google cares that users are satisfied. Rankings could get worse if lots of users head back to the search results after visiting your site and click on another site instead. For a detailed explanation of why, see my answer to "Does a site's bounce rate influence Google rankings?"

                – Stephen Ostermiller
                yesterday













              • This is a new area for me. Thank you. After a quick bit of reading it appears that Google Tag Manager is loaded Asynchronously. Still, is there a performance hit on pages using GTM?

                – Trebor
                14 hours ago











              • You don't need to use Google tag manager for events. It can be done that way, but I've never used it for that purpose. I've always implemented events with JavaScript loaded in the normal js way.

                – Stephen Ostermiller
                12 hours ago


















              13














              I'd be willing to bet that your colleague implemented on-page events.



              By default Google Anaytics only measures page views. Bounces are defined as users who only view one page; even if that user spends hours on one page.



              Events allow you to track what happens within the page. You can send GA information about items such as:




              • User clicking on buttons

              • User scrolling the page

              • User spending X minutes on the page

              • User typing on the page

              • User watching a video on the page

              • Additional AJAX content gets loaded


              All of those events can be marked as "interactive" which causes GA to say "this user did not bounce." They also could be marked as "non-interactive" which does not affect the bounce rate.



              If I'm right, you will see data in the "Behavior" -> "Events" -> "Overview" report starting right when your bounce rate went way down.



              A 12% bounce rate when events are implemented is quite normal. It is also very normal for some types of sites to have a 75% bounce rate before events:




              • Single page applications (SPAs) only have multiple page views if users refresh or click to the site a second time.

              • Many sites provide all the information that most users need right in the landing page. That is common for articles and calculators. I feel that it shouldn't be a "bounce" if the user reads the entire article.


              Events are the way to let GA know that you are satisfying your users even when they are only viewing one page.



              You may want to review the events that are being sent and make sure that each is being marked as "interactive" or "non-interactive" appropriately.






              share|improve this answer





















              • 1





                Well this is a real eye-opener. You would think that a person landing on the exact page they needed from a Google result would be calculated more favorably. By adding these events does it also improve the SEO algorithm by showing Google that your user did not "bounce" per the redefined definition?

                – MonkeyZeus
                yesterday








              • 2





                Google Analytics statistics have no direct impact on SEO. Improving your bounce rate by implementing events doesn't change user behavior and can't affect your rankings. For ranking purposes, Google cares that users are satisfied. Rankings could get worse if lots of users head back to the search results after visiting your site and click on another site instead. For a detailed explanation of why, see my answer to "Does a site's bounce rate influence Google rankings?"

                – Stephen Ostermiller
                yesterday













              • This is a new area for me. Thank you. After a quick bit of reading it appears that Google Tag Manager is loaded Asynchronously. Still, is there a performance hit on pages using GTM?

                – Trebor
                14 hours ago











              • You don't need to use Google tag manager for events. It can be done that way, but I've never used it for that purpose. I've always implemented events with JavaScript loaded in the normal js way.

                – Stephen Ostermiller
                12 hours ago
















              13












              13








              13







              I'd be willing to bet that your colleague implemented on-page events.



              By default Google Anaytics only measures page views. Bounces are defined as users who only view one page; even if that user spends hours on one page.



              Events allow you to track what happens within the page. You can send GA information about items such as:




              • User clicking on buttons

              • User scrolling the page

              • User spending X minutes on the page

              • User typing on the page

              • User watching a video on the page

              • Additional AJAX content gets loaded


              All of those events can be marked as "interactive" which causes GA to say "this user did not bounce." They also could be marked as "non-interactive" which does not affect the bounce rate.



              If I'm right, you will see data in the "Behavior" -> "Events" -> "Overview" report starting right when your bounce rate went way down.



              A 12% bounce rate when events are implemented is quite normal. It is also very normal for some types of sites to have a 75% bounce rate before events:




              • Single page applications (SPAs) only have multiple page views if users refresh or click to the site a second time.

              • Many sites provide all the information that most users need right in the landing page. That is common for articles and calculators. I feel that it shouldn't be a "bounce" if the user reads the entire article.


              Events are the way to let GA know that you are satisfying your users even when they are only viewing one page.



              You may want to review the events that are being sent and make sure that each is being marked as "interactive" or "non-interactive" appropriately.






              share|improve this answer















              I'd be willing to bet that your colleague implemented on-page events.



              By default Google Anaytics only measures page views. Bounces are defined as users who only view one page; even if that user spends hours on one page.



              Events allow you to track what happens within the page. You can send GA information about items such as:




              • User clicking on buttons

              • User scrolling the page

              • User spending X minutes on the page

              • User typing on the page

              • User watching a video on the page

              • Additional AJAX content gets loaded


              All of those events can be marked as "interactive" which causes GA to say "this user did not bounce." They also could be marked as "non-interactive" which does not affect the bounce rate.



              If I'm right, you will see data in the "Behavior" -> "Events" -> "Overview" report starting right when your bounce rate went way down.



              A 12% bounce rate when events are implemented is quite normal. It is also very normal for some types of sites to have a 75% bounce rate before events:




              • Single page applications (SPAs) only have multiple page views if users refresh or click to the site a second time.

              • Many sites provide all the information that most users need right in the landing page. That is common for articles and calculators. I feel that it shouldn't be a "bounce" if the user reads the entire article.


              Events are the way to let GA know that you are satisfying your users even when they are only viewing one page.



              You may want to review the events that are being sent and make sure that each is being marked as "interactive" or "non-interactive" appropriately.







              share|improve this answer














              share|improve this answer



              share|improve this answer








              edited yesterday

























              answered yesterday









              Stephen OstermillerStephen Ostermiller

              68.4k1393252




              68.4k1393252








              • 1





                Well this is a real eye-opener. You would think that a person landing on the exact page they needed from a Google result would be calculated more favorably. By adding these events does it also improve the SEO algorithm by showing Google that your user did not "bounce" per the redefined definition?

                – MonkeyZeus
                yesterday








              • 2





                Google Analytics statistics have no direct impact on SEO. Improving your bounce rate by implementing events doesn't change user behavior and can't affect your rankings. For ranking purposes, Google cares that users are satisfied. Rankings could get worse if lots of users head back to the search results after visiting your site and click on another site instead. For a detailed explanation of why, see my answer to "Does a site's bounce rate influence Google rankings?"

                – Stephen Ostermiller
                yesterday













              • This is a new area for me. Thank you. After a quick bit of reading it appears that Google Tag Manager is loaded Asynchronously. Still, is there a performance hit on pages using GTM?

                – Trebor
                14 hours ago











              • You don't need to use Google tag manager for events. It can be done that way, but I've never used it for that purpose. I've always implemented events with JavaScript loaded in the normal js way.

                – Stephen Ostermiller
                12 hours ago
















              • 1





                Well this is a real eye-opener. You would think that a person landing on the exact page they needed from a Google result would be calculated more favorably. By adding these events does it also improve the SEO algorithm by showing Google that your user did not "bounce" per the redefined definition?

                – MonkeyZeus
                yesterday








              • 2





                Google Analytics statistics have no direct impact on SEO. Improving your bounce rate by implementing events doesn't change user behavior and can't affect your rankings. For ranking purposes, Google cares that users are satisfied. Rankings could get worse if lots of users head back to the search results after visiting your site and click on another site instead. For a detailed explanation of why, see my answer to "Does a site's bounce rate influence Google rankings?"

                – Stephen Ostermiller
                yesterday













              • This is a new area for me. Thank you. After a quick bit of reading it appears that Google Tag Manager is loaded Asynchronously. Still, is there a performance hit on pages using GTM?

                – Trebor
                14 hours ago











              • You don't need to use Google tag manager for events. It can be done that way, but I've never used it for that purpose. I've always implemented events with JavaScript loaded in the normal js way.

                – Stephen Ostermiller
                12 hours ago










              1




              1





              Well this is a real eye-opener. You would think that a person landing on the exact page they needed from a Google result would be calculated more favorably. By adding these events does it also improve the SEO algorithm by showing Google that your user did not "bounce" per the redefined definition?

              – MonkeyZeus
              yesterday







              Well this is a real eye-opener. You would think that a person landing on the exact page they needed from a Google result would be calculated more favorably. By adding these events does it also improve the SEO algorithm by showing Google that your user did not "bounce" per the redefined definition?

              – MonkeyZeus
              yesterday






              2




              2





              Google Analytics statistics have no direct impact on SEO. Improving your bounce rate by implementing events doesn't change user behavior and can't affect your rankings. For ranking purposes, Google cares that users are satisfied. Rankings could get worse if lots of users head back to the search results after visiting your site and click on another site instead. For a detailed explanation of why, see my answer to "Does a site's bounce rate influence Google rankings?"

              – Stephen Ostermiller
              yesterday







              Google Analytics statistics have no direct impact on SEO. Improving your bounce rate by implementing events doesn't change user behavior and can't affect your rankings. For ranking purposes, Google cares that users are satisfied. Rankings could get worse if lots of users head back to the search results after visiting your site and click on another site instead. For a detailed explanation of why, see my answer to "Does a site's bounce rate influence Google rankings?"

              – Stephen Ostermiller
              yesterday















              This is a new area for me. Thank you. After a quick bit of reading it appears that Google Tag Manager is loaded Asynchronously. Still, is there a performance hit on pages using GTM?

              – Trebor
              14 hours ago





              This is a new area for me. Thank you. After a quick bit of reading it appears that Google Tag Manager is loaded Asynchronously. Still, is there a performance hit on pages using GTM?

              – Trebor
              14 hours ago













              You don't need to use Google tag manager for events. It can be done that way, but I've never used it for that purpose. I've always implemented events with JavaScript loaded in the normal js way.

              – Stephen Ostermiller
              12 hours ago







              You don't need to use Google tag manager for events. It can be done that way, but I've never used it for that purpose. I've always implemented events with JavaScript loaded in the normal js way.

              – Stephen Ostermiller
              12 hours ago















              2














              The bounce rate, generally becomes low when any of the following changes are done:




              1. Better Landing Page Experience

              2. Content served to the user is highly valuable compared to others

              3. No changes on-page are made but traffic from a low quality source, stopped coming.


              To understand why, check the following with your Analytics and colleague:




              • Any changes to landing page/content?

              • Any changes to the sources of visitors to your webpages?



              Is a bounce rate of 12% is not normal?




              This totally depends on your website category and traffic sources. For my website, I'm maintaining less than your 12% bounce rate, which not a lot of people could achieve. (The % is not relevant as it also has to be accounted with the no. of users that visit the webpage in a particular period.)






              share|improve this answer




























                2














                The bounce rate, generally becomes low when any of the following changes are done:




                1. Better Landing Page Experience

                2. Content served to the user is highly valuable compared to others

                3. No changes on-page are made but traffic from a low quality source, stopped coming.


                To understand why, check the following with your Analytics and colleague:




                • Any changes to landing page/content?

                • Any changes to the sources of visitors to your webpages?



                Is a bounce rate of 12% is not normal?




                This totally depends on your website category and traffic sources. For my website, I'm maintaining less than your 12% bounce rate, which not a lot of people could achieve. (The % is not relevant as it also has to be accounted with the no. of users that visit the webpage in a particular period.)






                share|improve this answer


























                  2












                  2








                  2







                  The bounce rate, generally becomes low when any of the following changes are done:




                  1. Better Landing Page Experience

                  2. Content served to the user is highly valuable compared to others

                  3. No changes on-page are made but traffic from a low quality source, stopped coming.


                  To understand why, check the following with your Analytics and colleague:




                  • Any changes to landing page/content?

                  • Any changes to the sources of visitors to your webpages?



                  Is a bounce rate of 12% is not normal?




                  This totally depends on your website category and traffic sources. For my website, I'm maintaining less than your 12% bounce rate, which not a lot of people could achieve. (The % is not relevant as it also has to be accounted with the no. of users that visit the webpage in a particular period.)






                  share|improve this answer













                  The bounce rate, generally becomes low when any of the following changes are done:




                  1. Better Landing Page Experience

                  2. Content served to the user is highly valuable compared to others

                  3. No changes on-page are made but traffic from a low quality source, stopped coming.


                  To understand why, check the following with your Analytics and colleague:




                  • Any changes to landing page/content?

                  • Any changes to the sources of visitors to your webpages?



                  Is a bounce rate of 12% is not normal?




                  This totally depends on your website category and traffic sources. For my website, I'm maintaining less than your 12% bounce rate, which not a lot of people could achieve. (The % is not relevant as it also has to be accounted with the no. of users that visit the webpage in a particular period.)







                  share|improve this answer












                  share|improve this answer



                  share|improve this answer










                  answered yesterday









                  idkidk

                  54611




                  54611























                      1














                      Is that an average bounce rate over different pages/sources?



                      Usually if it drops to zero it is due to double pageview events firing but since you are showing a consistent 12% I imagine that the tracking issue is only affecting some pages.



                      I like to use Tag Assistant Chrome add-on for debugging






                      share|improve this answer




























                        1














                        Is that an average bounce rate over different pages/sources?



                        Usually if it drops to zero it is due to double pageview events firing but since you are showing a consistent 12% I imagine that the tracking issue is only affecting some pages.



                        I like to use Tag Assistant Chrome add-on for debugging






                        share|improve this answer


























                          1












                          1








                          1







                          Is that an average bounce rate over different pages/sources?



                          Usually if it drops to zero it is due to double pageview events firing but since you are showing a consistent 12% I imagine that the tracking issue is only affecting some pages.



                          I like to use Tag Assistant Chrome add-on for debugging






                          share|improve this answer













                          Is that an average bounce rate over different pages/sources?



                          Usually if it drops to zero it is due to double pageview events firing but since you are showing a consistent 12% I imagine that the tracking issue is only affecting some pages.



                          I like to use Tag Assistant Chrome add-on for debugging







                          share|improve this answer












                          share|improve this answer



                          share|improve this answer










                          answered yesterday









                          Rob TRob T

                          563




                          563























                              1














                              Those all are good things, and of course all of us want data to look like that, no doubt :) , but do not forget that there is "other" side of medal. This can be result based on intercepted script/wrongly setup or double tracking, if someone accidentally implemented code twice, or if you have Both GTM and GA scripts on website code. Check those as well. I hope i am wrong but...






                              share|improve this answer
























                              • I would expect the bounce rate to be lower (almost zero) if GA is being called twice. If that were true there should also be a corresponding big jump in the page views. Certainly worth checking.

                                – Stephen Ostermiller
                                16 hours ago













                              • IF it is GTM over GA, not quite, i know odd thing, but that actually happened, bounce rate dropped on 5,6% avg.

                                – Filozof666
                                13 mins ago
















                              1














                              Those all are good things, and of course all of us want data to look like that, no doubt :) , but do not forget that there is "other" side of medal. This can be result based on intercepted script/wrongly setup or double tracking, if someone accidentally implemented code twice, or if you have Both GTM and GA scripts on website code. Check those as well. I hope i am wrong but...






                              share|improve this answer
























                              • I would expect the bounce rate to be lower (almost zero) if GA is being called twice. If that were true there should also be a corresponding big jump in the page views. Certainly worth checking.

                                – Stephen Ostermiller
                                16 hours ago













                              • IF it is GTM over GA, not quite, i know odd thing, but that actually happened, bounce rate dropped on 5,6% avg.

                                – Filozof666
                                13 mins ago














                              1












                              1








                              1







                              Those all are good things, and of course all of us want data to look like that, no doubt :) , but do not forget that there is "other" side of medal. This can be result based on intercepted script/wrongly setup or double tracking, if someone accidentally implemented code twice, or if you have Both GTM and GA scripts on website code. Check those as well. I hope i am wrong but...






                              share|improve this answer













                              Those all are good things, and of course all of us want data to look like that, no doubt :) , but do not forget that there is "other" side of medal. This can be result based on intercepted script/wrongly setup or double tracking, if someone accidentally implemented code twice, or if you have Both GTM and GA scripts on website code. Check those as well. I hope i am wrong but...







                              share|improve this answer












                              share|improve this answer



                              share|improve this answer










                              answered 17 hours ago









                              Filozof666Filozof666

                              1365




                              1365













                              • I would expect the bounce rate to be lower (almost zero) if GA is being called twice. If that were true there should also be a corresponding big jump in the page views. Certainly worth checking.

                                – Stephen Ostermiller
                                16 hours ago













                              • IF it is GTM over GA, not quite, i know odd thing, but that actually happened, bounce rate dropped on 5,6% avg.

                                – Filozof666
                                13 mins ago



















                              • I would expect the bounce rate to be lower (almost zero) if GA is being called twice. If that were true there should also be a corresponding big jump in the page views. Certainly worth checking.

                                – Stephen Ostermiller
                                16 hours ago













                              • IF it is GTM over GA, not quite, i know odd thing, but that actually happened, bounce rate dropped on 5,6% avg.

                                – Filozof666
                                13 mins ago

















                              I would expect the bounce rate to be lower (almost zero) if GA is being called twice. If that were true there should also be a corresponding big jump in the page views. Certainly worth checking.

                              – Stephen Ostermiller
                              16 hours ago







                              I would expect the bounce rate to be lower (almost zero) if GA is being called twice. If that were true there should also be a corresponding big jump in the page views. Certainly worth checking.

                              – Stephen Ostermiller
                              16 hours ago















                              IF it is GTM over GA, not quite, i know odd thing, but that actually happened, bounce rate dropped on 5,6% avg.

                              – Filozof666
                              13 mins ago





                              IF it is GTM over GA, not quite, i know odd thing, but that actually happened, bounce rate dropped on 5,6% avg.

                              – Filozof666
                              13 mins ago










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