Why is the design of haulage companies so “special”?












15















Background



Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
To be frank, it usually strikes me as rather bad.
Recurring features contributing to this impression include:




  • low readability, either due to the chosen typeface or backgrounds;

  • shadow effects;

  • clunky, indistinctive typefaces;

  • excessive use of all caps or small caps;

  • overly tight or wide letter-spacing;

  • a general retro feel (1990s, if I am not mistaken).


There are occasional exceptions from this, but the general trend is striking.



Question



What are the reasons behind these peculiarities of the design of haulage companies? For example:




  • Are there any practical reasons for these choices?


  • Are these designs aimed at a particular kind of customer (of the cargo companies)?


  • Is it a case of intentional cheap design? If yes, why?


  • If it is just (unintentional) cheap design, why is this an economic choice? I would expect that if this is a relevant means of acquiring customers, the design would be better. On the other hand, if it is not, I would expect the design being completely home-made¹ or the space being used for advertisement.



If it makes any difference, I am asking about Central Europe here.



¹ which could explain some cases, but seems unlikely for some of them



Examples



Note that most of the following examples were obtained via a trapezoid transform and may not have an exact aspect ratio.



Example 1



Example 2



Example 3



Example 4



Example 5



Example 6



Example 7



Images adapted from the following sources:
1,
2,
3,
4,
5,
6,
7.










share|improve this question


















  • 2





    A '90s feel, yes, but to me, some of them have an 18 90s feel.

    – Mark
    5 hours ago








  • 2





    Their design is not changing and permanent - as any identification should be. The question is not "why they don't change their id?". The real question is "why so many other companies are fashion victims and spend millions into basically throwing their hard-earned brand recognition away?"

    – Agent_L
    5 hours ago
















15















Background



Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
To be frank, it usually strikes me as rather bad.
Recurring features contributing to this impression include:




  • low readability, either due to the chosen typeface or backgrounds;

  • shadow effects;

  • clunky, indistinctive typefaces;

  • excessive use of all caps or small caps;

  • overly tight or wide letter-spacing;

  • a general retro feel (1990s, if I am not mistaken).


There are occasional exceptions from this, but the general trend is striking.



Question



What are the reasons behind these peculiarities of the design of haulage companies? For example:




  • Are there any practical reasons for these choices?


  • Are these designs aimed at a particular kind of customer (of the cargo companies)?


  • Is it a case of intentional cheap design? If yes, why?


  • If it is just (unintentional) cheap design, why is this an economic choice? I would expect that if this is a relevant means of acquiring customers, the design would be better. On the other hand, if it is not, I would expect the design being completely home-made¹ or the space being used for advertisement.



If it makes any difference, I am asking about Central Europe here.



¹ which could explain some cases, but seems unlikely for some of them



Examples



Note that most of the following examples were obtained via a trapezoid transform and may not have an exact aspect ratio.



Example 1



Example 2



Example 3



Example 4



Example 5



Example 6



Example 7



Images adapted from the following sources:
1,
2,
3,
4,
5,
6,
7.










share|improve this question


















  • 2





    A '90s feel, yes, but to me, some of them have an 18 90s feel.

    – Mark
    5 hours ago








  • 2





    Their design is not changing and permanent - as any identification should be. The question is not "why they don't change their id?". The real question is "why so many other companies are fashion victims and spend millions into basically throwing their hard-earned brand recognition away?"

    – Agent_L
    5 hours ago














15












15








15








Background



Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
To be frank, it usually strikes me as rather bad.
Recurring features contributing to this impression include:




  • low readability, either due to the chosen typeface or backgrounds;

  • shadow effects;

  • clunky, indistinctive typefaces;

  • excessive use of all caps or small caps;

  • overly tight or wide letter-spacing;

  • a general retro feel (1990s, if I am not mistaken).


There are occasional exceptions from this, but the general trend is striking.



Question



What are the reasons behind these peculiarities of the design of haulage companies? For example:




  • Are there any practical reasons for these choices?


  • Are these designs aimed at a particular kind of customer (of the cargo companies)?


  • Is it a case of intentional cheap design? If yes, why?


  • If it is just (unintentional) cheap design, why is this an economic choice? I would expect that if this is a relevant means of acquiring customers, the design would be better. On the other hand, if it is not, I would expect the design being completely home-made¹ or the space being used for advertisement.



If it makes any difference, I am asking about Central Europe here.



¹ which could explain some cases, but seems unlikely for some of them



Examples



Note that most of the following examples were obtained via a trapezoid transform and may not have an exact aspect ratio.



Example 1



Example 2



Example 3



Example 4



Example 5



Example 6



Example 7



Images adapted from the following sources:
1,
2,
3,
4,
5,
6,
7.










share|improve this question














Background



Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
To be frank, it usually strikes me as rather bad.
Recurring features contributing to this impression include:




  • low readability, either due to the chosen typeface or backgrounds;

  • shadow effects;

  • clunky, indistinctive typefaces;

  • excessive use of all caps or small caps;

  • overly tight or wide letter-spacing;

  • a general retro feel (1990s, if I am not mistaken).


There are occasional exceptions from this, but the general trend is striking.



Question



What are the reasons behind these peculiarities of the design of haulage companies? For example:




  • Are there any practical reasons for these choices?


  • Are these designs aimed at a particular kind of customer (of the cargo companies)?


  • Is it a case of intentional cheap design? If yes, why?


  • If it is just (unintentional) cheap design, why is this an economic choice? I would expect that if this is a relevant means of acquiring customers, the design would be better. On the other hand, if it is not, I would expect the design being completely home-made¹ or the space being used for advertisement.



If it makes any difference, I am asking about Central Europe here.



¹ which could explain some cases, but seems unlikely for some of them



Examples



Note that most of the following examples were obtained via a trapezoid transform and may not have an exact aspect ratio.



Example 1



Example 2



Example 3



Example 4



Example 5



Example 6



Example 7



Images adapted from the following sources:
1,
2,
3,
4,
5,
6,
7.







design-principles marketing






share|improve this question













share|improve this question











share|improve this question




share|improve this question










asked yesterday









WrzlprmftWrzlprmft

11.1k44576




11.1k44576








  • 2





    A '90s feel, yes, but to me, some of them have an 18 90s feel.

    – Mark
    5 hours ago








  • 2





    Their design is not changing and permanent - as any identification should be. The question is not "why they don't change their id?". The real question is "why so many other companies are fashion victims and spend millions into basically throwing their hard-earned brand recognition away?"

    – Agent_L
    5 hours ago














  • 2





    A '90s feel, yes, but to me, some of them have an 18 90s feel.

    – Mark
    5 hours ago








  • 2





    Their design is not changing and permanent - as any identification should be. The question is not "why they don't change their id?". The real question is "why so many other companies are fashion victims and spend millions into basically throwing their hard-earned brand recognition away?"

    – Agent_L
    5 hours ago








2




2





A '90s feel, yes, but to me, some of them have an 18 90s feel.

– Mark
5 hours ago







A '90s feel, yes, but to me, some of them have an 18 90s feel.

– Mark
5 hours ago






2




2





Their design is not changing and permanent - as any identification should be. The question is not "why they don't change their id?". The real question is "why so many other companies are fashion victims and spend millions into basically throwing their hard-earned brand recognition away?"

– Agent_L
5 hours ago





Their design is not changing and permanent - as any identification should be. The question is not "why they don't change their id?". The real question is "why so many other companies are fashion victims and spend millions into basically throwing their hard-earned brand recognition away?"

– Agent_L
5 hours ago










4 Answers
4






active

oldest

votes


















20














Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability (= We do our job. So there has ever been and ever will be!)



A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



A newspaper can change its design more often because quite few watches yesterday's newspapers.






share|improve this answer





















  • 8





    Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

    – joojaa
    yesterday











  • Also the tarpaulin is made by a third company and they offer free "branding". Because they are in tarpaulin business person who made the branding is usually the same who print it and assemble it. So they only have default graphic program, no special design knowledge and most important, no time to make it with all the rules and timeless.

    – SZCZERZO KŁY
    15 hours ago



















11














Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.






share|improve this answer



















  • 1





    Maybe "the exception proves the rule", but one truck business in the UK markets its brand name to the level of having its own fan club. stobartclubandshop.co.uk The group's decision to give every vehicle in the fleet a personal name makes "Stobart truck spotting" a hobby comparable with train spotting.

    – alephzero
    16 hours ago



















6














Many answers come to my mind, here are some:



1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.





2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



enter image description here





3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because may come from the product design team. The image of the product and the company is at stake. In touristic and city buses there are excellent graphics when they don't promote the service but a product.



enter image description here





4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.





5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.





6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.





7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:





  • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


  • bad design: indicating that any other design will look much better in this place


That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



Advertise here






share|improve this answer





















  • 3





    "as far as I know there are no fleets of trucks …" There certainly are in the UK. For example Eddie Stobart Logistics runs a fleet of about 2000 trucks and 3500 trailers. They have changed the fleet livery within the last 10 years - see en.wikipedia.org/wiki/Eddie_Stobart_Logistics for "before and after" pictures.

    – alephzero
    16 hours ago











  • I didn't know that, I'm quite far from uk 😉

    – Danielillo
    16 hours ago






  • 1





    You might see one in Barcelona - they certainly operate in Europe, though mostly on routes through the Benelux countries to the Czech republic, Romania, Bulgaria, etc.

    – alephzero
    16 hours ago











  • Wha tis the effect you used to greek the phone number and other data on that last photo? Looks very good.

    – Vincent
    14 hours ago






  • 2





    Dust & Scratches

    – Danielillo
    14 hours ago



















3














Not only the design, also the material on which it is printed is used as long as possible. In contrast to marketing consumer products, there is not much money left to waste on unnecessary expenses.






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    4 Answers
    4






    active

    oldest

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    4 Answers
    4






    active

    oldest

    votes









    active

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    votes






    active

    oldest

    votes









    20














    Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability (= We do our job. So there has ever been and ever will be!)



    A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



    A newspaper can change its design more often because quite few watches yesterday's newspapers.






    share|improve this answer





















    • 8





      Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

      – joojaa
      yesterday











    • Also the tarpaulin is made by a third company and they offer free "branding". Because they are in tarpaulin business person who made the branding is usually the same who print it and assemble it. So they only have default graphic program, no special design knowledge and most important, no time to make it with all the rules and timeless.

      – SZCZERZO KŁY
      15 hours ago
















    20














    Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability (= We do our job. So there has ever been and ever will be!)



    A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



    A newspaper can change its design more often because quite few watches yesterday's newspapers.






    share|improve this answer





















    • 8





      Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

      – joojaa
      yesterday











    • Also the tarpaulin is made by a third company and they offer free "branding". Because they are in tarpaulin business person who made the branding is usually the same who print it and assemble it. So they only have default graphic program, no special design knowledge and most important, no time to make it with all the rules and timeless.

      – SZCZERZO KŁY
      15 hours ago














    20












    20








    20







    Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability (= We do our job. So there has ever been and ever will be!)



    A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



    A newspaper can change its design more often because quite few watches yesterday's newspapers.






    share|improve this answer















    Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability (= We do our job. So there has ever been and ever will be!)



    A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



    A newspaper can change its design more often because quite few watches yesterday's newspapers.







    share|improve this answer














    share|improve this answer



    share|improve this answer








    edited 15 hours ago

























    answered yesterday









    user287001user287001

    23.9k21239




    23.9k21239








    • 8





      Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

      – joojaa
      yesterday











    • Also the tarpaulin is made by a third company and they offer free "branding". Because they are in tarpaulin business person who made the branding is usually the same who print it and assemble it. So they only have default graphic program, no special design knowledge and most important, no time to make it with all the rules and timeless.

      – SZCZERZO KŁY
      15 hours ago














    • 8





      Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

      – joojaa
      yesterday











    • Also the tarpaulin is made by a third company and they offer free "branding". Because they are in tarpaulin business person who made the branding is usually the same who print it and assemble it. So they only have default graphic program, no special design knowledge and most important, no time to make it with all the rules and timeless.

      – SZCZERZO KŁY
      15 hours ago








    8




    8





    Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

    – joojaa
    yesterday





    Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

    – joojaa
    yesterday













    Also the tarpaulin is made by a third company and they offer free "branding". Because they are in tarpaulin business person who made the branding is usually the same who print it and assemble it. So they only have default graphic program, no special design knowledge and most important, no time to make it with all the rules and timeless.

    – SZCZERZO KŁY
    15 hours ago





    Also the tarpaulin is made by a third company and they offer free "branding". Because they are in tarpaulin business person who made the branding is usually the same who print it and assemble it. So they only have default graphic program, no special design knowledge and most important, no time to make it with all the rules and timeless.

    – SZCZERZO KŁY
    15 hours ago











    11














    Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



    Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.






    share|improve this answer



















    • 1





      Maybe "the exception proves the rule", but one truck business in the UK markets its brand name to the level of having its own fan club. stobartclubandshop.co.uk The group's decision to give every vehicle in the fleet a personal name makes "Stobart truck spotting" a hobby comparable with train spotting.

      – alephzero
      16 hours ago
















    11














    Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



    Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.






    share|improve this answer



















    • 1





      Maybe "the exception proves the rule", but one truck business in the UK markets its brand name to the level of having its own fan club. stobartclubandshop.co.uk The group's decision to give every vehicle in the fleet a personal name makes "Stobart truck spotting" a hobby comparable with train spotting.

      – alephzero
      16 hours ago














    11












    11








    11







    Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



    Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.






    share|improve this answer













    Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



    Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.







    share|improve this answer












    share|improve this answer



    share|improve this answer










    answered yesterday









    LucianLucian

    14.6k103264




    14.6k103264








    • 1





      Maybe "the exception proves the rule", but one truck business in the UK markets its brand name to the level of having its own fan club. stobartclubandshop.co.uk The group's decision to give every vehicle in the fleet a personal name makes "Stobart truck spotting" a hobby comparable with train spotting.

      – alephzero
      16 hours ago














    • 1





      Maybe "the exception proves the rule", but one truck business in the UK markets its brand name to the level of having its own fan club. stobartclubandshop.co.uk The group's decision to give every vehicle in the fleet a personal name makes "Stobart truck spotting" a hobby comparable with train spotting.

      – alephzero
      16 hours ago








    1




    1





    Maybe "the exception proves the rule", but one truck business in the UK markets its brand name to the level of having its own fan club. stobartclubandshop.co.uk The group's decision to give every vehicle in the fleet a personal name makes "Stobart truck spotting" a hobby comparable with train spotting.

    – alephzero
    16 hours ago





    Maybe "the exception proves the rule", but one truck business in the UK markets its brand name to the level of having its own fan club. stobartclubandshop.co.uk The group's decision to give every vehicle in the fleet a personal name makes "Stobart truck spotting" a hobby comparable with train spotting.

    – alephzero
    16 hours ago











    6














    Many answers come to my mind, here are some:



    1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.





    2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



    enter image description here





    3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because may come from the product design team. The image of the product and the company is at stake. In touristic and city buses there are excellent graphics when they don't promote the service but a product.



    enter image description here





    4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.





    5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.





    6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.





    7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:





    • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


    • bad design: indicating that any other design will look much better in this place


    That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



    Advertise here






    share|improve this answer





















    • 3





      "as far as I know there are no fleets of trucks …" There certainly are in the UK. For example Eddie Stobart Logistics runs a fleet of about 2000 trucks and 3500 trailers. They have changed the fleet livery within the last 10 years - see en.wikipedia.org/wiki/Eddie_Stobart_Logistics for "before and after" pictures.

      – alephzero
      16 hours ago











    • I didn't know that, I'm quite far from uk 😉

      – Danielillo
      16 hours ago






    • 1





      You might see one in Barcelona - they certainly operate in Europe, though mostly on routes through the Benelux countries to the Czech republic, Romania, Bulgaria, etc.

      – alephzero
      16 hours ago











    • Wha tis the effect you used to greek the phone number and other data on that last photo? Looks very good.

      – Vincent
      14 hours ago






    • 2





      Dust & Scratches

      – Danielillo
      14 hours ago
















    6














    Many answers come to my mind, here are some:



    1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.





    2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



    enter image description here





    3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because may come from the product design team. The image of the product and the company is at stake. In touristic and city buses there are excellent graphics when they don't promote the service but a product.



    enter image description here





    4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.





    5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.





    6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.





    7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:





    • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


    • bad design: indicating that any other design will look much better in this place


    That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



    Advertise here






    share|improve this answer





















    • 3





      "as far as I know there are no fleets of trucks …" There certainly are in the UK. For example Eddie Stobart Logistics runs a fleet of about 2000 trucks and 3500 trailers. They have changed the fleet livery within the last 10 years - see en.wikipedia.org/wiki/Eddie_Stobart_Logistics for "before and after" pictures.

      – alephzero
      16 hours ago











    • I didn't know that, I'm quite far from uk 😉

      – Danielillo
      16 hours ago






    • 1





      You might see one in Barcelona - they certainly operate in Europe, though mostly on routes through the Benelux countries to the Czech republic, Romania, Bulgaria, etc.

      – alephzero
      16 hours ago











    • Wha tis the effect you used to greek the phone number and other data on that last photo? Looks very good.

      – Vincent
      14 hours ago






    • 2





      Dust & Scratches

      – Danielillo
      14 hours ago














    6












    6








    6







    Many answers come to my mind, here are some:



    1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.





    2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



    enter image description here





    3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because may come from the product design team. The image of the product and the company is at stake. In touristic and city buses there are excellent graphics when they don't promote the service but a product.



    enter image description here





    4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.





    5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.





    6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.





    7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:





    • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


    • bad design: indicating that any other design will look much better in this place


    That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



    Advertise here






    share|improve this answer















    Many answers come to my mind, here are some:



    1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.





    2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



    enter image description here





    3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because may come from the product design team. The image of the product and the company is at stake. In touristic and city buses there are excellent graphics when they don't promote the service but a product.



    enter image description here





    4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.





    5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.





    6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.





    7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:





    • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


    • bad design: indicating that any other design will look much better in this place


    That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



    Advertise here







    share|improve this answer














    share|improve this answer



    share|improve this answer








    edited 18 hours ago

























    answered yesterday









    DanielilloDanielillo

    23.9k13479




    23.9k13479








    • 3





      "as far as I know there are no fleets of trucks …" There certainly are in the UK. For example Eddie Stobart Logistics runs a fleet of about 2000 trucks and 3500 trailers. They have changed the fleet livery within the last 10 years - see en.wikipedia.org/wiki/Eddie_Stobart_Logistics for "before and after" pictures.

      – alephzero
      16 hours ago











    • I didn't know that, I'm quite far from uk 😉

      – Danielillo
      16 hours ago






    • 1





      You might see one in Barcelona - they certainly operate in Europe, though mostly on routes through the Benelux countries to the Czech republic, Romania, Bulgaria, etc.

      – alephzero
      16 hours ago











    • Wha tis the effect you used to greek the phone number and other data on that last photo? Looks very good.

      – Vincent
      14 hours ago






    • 2





      Dust & Scratches

      – Danielillo
      14 hours ago














    • 3





      "as far as I know there are no fleets of trucks …" There certainly are in the UK. For example Eddie Stobart Logistics runs a fleet of about 2000 trucks and 3500 trailers. They have changed the fleet livery within the last 10 years - see en.wikipedia.org/wiki/Eddie_Stobart_Logistics for "before and after" pictures.

      – alephzero
      16 hours ago











    • I didn't know that, I'm quite far from uk 😉

      – Danielillo
      16 hours ago






    • 1





      You might see one in Barcelona - they certainly operate in Europe, though mostly on routes through the Benelux countries to the Czech republic, Romania, Bulgaria, etc.

      – alephzero
      16 hours ago











    • Wha tis the effect you used to greek the phone number and other data on that last photo? Looks very good.

      – Vincent
      14 hours ago






    • 2





      Dust & Scratches

      – Danielillo
      14 hours ago








    3




    3





    "as far as I know there are no fleets of trucks …" There certainly are in the UK. For example Eddie Stobart Logistics runs a fleet of about 2000 trucks and 3500 trailers. They have changed the fleet livery within the last 10 years - see en.wikipedia.org/wiki/Eddie_Stobart_Logistics for "before and after" pictures.

    – alephzero
    16 hours ago





    "as far as I know there are no fleets of trucks …" There certainly are in the UK. For example Eddie Stobart Logistics runs a fleet of about 2000 trucks and 3500 trailers. They have changed the fleet livery within the last 10 years - see en.wikipedia.org/wiki/Eddie_Stobart_Logistics for "before and after" pictures.

    – alephzero
    16 hours ago













    I didn't know that, I'm quite far from uk 😉

    – Danielillo
    16 hours ago





    I didn't know that, I'm quite far from uk 😉

    – Danielillo
    16 hours ago




    1




    1





    You might see one in Barcelona - they certainly operate in Europe, though mostly on routes through the Benelux countries to the Czech republic, Romania, Bulgaria, etc.

    – alephzero
    16 hours ago





    You might see one in Barcelona - they certainly operate in Europe, though mostly on routes through the Benelux countries to the Czech republic, Romania, Bulgaria, etc.

    – alephzero
    16 hours ago













    Wha tis the effect you used to greek the phone number and other data on that last photo? Looks very good.

    – Vincent
    14 hours ago





    Wha tis the effect you used to greek the phone number and other data on that last photo? Looks very good.

    – Vincent
    14 hours ago




    2




    2





    Dust & Scratches

    – Danielillo
    14 hours ago





    Dust & Scratches

    – Danielillo
    14 hours ago











    3














    Not only the design, also the material on which it is printed is used as long as possible. In contrast to marketing consumer products, there is not much money left to waste on unnecessary expenses.






    share|improve this answer








    New contributor




    Radio Controlled is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
    Check out our Code of Conduct.

























      3














      Not only the design, also the material on which it is printed is used as long as possible. In contrast to marketing consumer products, there is not much money left to waste on unnecessary expenses.






      share|improve this answer








      New contributor




      Radio Controlled is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
      Check out our Code of Conduct.























        3












        3








        3







        Not only the design, also the material on which it is printed is used as long as possible. In contrast to marketing consumer products, there is not much money left to waste on unnecessary expenses.






        share|improve this answer








        New contributor




        Radio Controlled is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
        Check out our Code of Conduct.










        Not only the design, also the material on which it is printed is used as long as possible. In contrast to marketing consumer products, there is not much money left to waste on unnecessary expenses.







        share|improve this answer








        New contributor




        Radio Controlled is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
        Check out our Code of Conduct.









        share|improve this answer



        share|improve this answer






        New contributor




        Radio Controlled is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
        Check out our Code of Conduct.









        answered 16 hours ago









        Radio ControlledRadio Controlled

        1311




        1311




        New contributor




        Radio Controlled is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
        Check out our Code of Conduct.





        New contributor





        Radio Controlled is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
        Check out our Code of Conduct.






        Radio Controlled is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
        Check out our Code of Conduct.






























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