What is the correct way to compute lift in lift charts












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How is "lift" computed? i was reading about "Gain and lift charts" in data science.



I picked the following example Data from https://www.listendata.com/2014/08/excel-template-gain-and-lift-charts.html



I am clear on how the gain values are computed. Not clear about lift values are computed? (last column in table)










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    0












    $begingroup$


    How is "lift" computed? i was reading about "Gain and lift charts" in data science.



    I picked the following example Data from https://www.listendata.com/2014/08/excel-template-gain-and-lift-charts.html



    I am clear on how the gain values are computed. Not clear about lift values are computed? (last column in table)










    share|improve this question









    $endgroup$




    bumped to the homepage by Community 4 mins ago


    This question has answers that may be good or bad; the system has marked it active so that they can be reviewed.


















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      $begingroup$


      How is "lift" computed? i was reading about "Gain and lift charts" in data science.



      I picked the following example Data from https://www.listendata.com/2014/08/excel-template-gain-and-lift-charts.html



      I am clear on how the gain values are computed. Not clear about lift values are computed? (last column in table)










      share|improve this question









      $endgroup$




      How is "lift" computed? i was reading about "Gain and lift charts" in data science.



      I picked the following example Data from https://www.listendata.com/2014/08/excel-template-gain-and-lift-charts.html



      I am clear on how the gain values are computed. Not clear about lift values are computed? (last column in table)







      machine-learning metric






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      asked Jul 27 '18 at 10:34









      Anuj GuptaAnuj Gupta

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      1667





      bumped to the homepage by Community 4 mins ago


      This question has answers that may be good or bad; the system has marked it active so that they can be reviewed.







      bumped to the homepage by Community 4 mins ago


      This question has answers that may be good or bad; the system has marked it active so that they can be reviewed.
























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          Lift is computed by comparing performance with a random selection model. I'll explain with your example below,




          1. assume that we didn't have any statistical/ML model for ranking/scoring the respondents.

          2. In that case assume we did a random ordering of respondents.

          3. A decile (10% of total population) is expected to have 10% of the respondents. In your case, there should've been (approximately) 488 respondents in 2500 cases.

          4. But after ordering the cases by score, you are seeing 44.71% of the cases in first decile against expected 10% (in random/no model case). This gives the gain of 44.71/10 = 4.471.

          5. For next decile, cumulatively you have covered 20% of the cases. You'd expect a random/no model scenario covers 20% of the respondents. But using scores, we covered 80% of them. That gives a cumulative lift of 80/20 = 4.






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            $begingroup$

            Lift is computed by comparing performance with a random selection model. I'll explain with your example below,




            1. assume that we didn't have any statistical/ML model for ranking/scoring the respondents.

            2. In that case assume we did a random ordering of respondents.

            3. A decile (10% of total population) is expected to have 10% of the respondents. In your case, there should've been (approximately) 488 respondents in 2500 cases.

            4. But after ordering the cases by score, you are seeing 44.71% of the cases in first decile against expected 10% (in random/no model case). This gives the gain of 44.71/10 = 4.471.

            5. For next decile, cumulatively you have covered 20% of the cases. You'd expect a random/no model scenario covers 20% of the respondents. But using scores, we covered 80% of them. That gives a cumulative lift of 80/20 = 4.






            share|improve this answer









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              0












              $begingroup$

              Lift is computed by comparing performance with a random selection model. I'll explain with your example below,




              1. assume that we didn't have any statistical/ML model for ranking/scoring the respondents.

              2. In that case assume we did a random ordering of respondents.

              3. A decile (10% of total population) is expected to have 10% of the respondents. In your case, there should've been (approximately) 488 respondents in 2500 cases.

              4. But after ordering the cases by score, you are seeing 44.71% of the cases in first decile against expected 10% (in random/no model case). This gives the gain of 44.71/10 = 4.471.

              5. For next decile, cumulatively you have covered 20% of the cases. You'd expect a random/no model scenario covers 20% of the respondents. But using scores, we covered 80% of them. That gives a cumulative lift of 80/20 = 4.






              share|improve this answer









              $endgroup$
















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                0





                $begingroup$

                Lift is computed by comparing performance with a random selection model. I'll explain with your example below,




                1. assume that we didn't have any statistical/ML model for ranking/scoring the respondents.

                2. In that case assume we did a random ordering of respondents.

                3. A decile (10% of total population) is expected to have 10% of the respondents. In your case, there should've been (approximately) 488 respondents in 2500 cases.

                4. But after ordering the cases by score, you are seeing 44.71% of the cases in first decile against expected 10% (in random/no model case). This gives the gain of 44.71/10 = 4.471.

                5. For next decile, cumulatively you have covered 20% of the cases. You'd expect a random/no model scenario covers 20% of the respondents. But using scores, we covered 80% of them. That gives a cumulative lift of 80/20 = 4.






                share|improve this answer









                $endgroup$



                Lift is computed by comparing performance with a random selection model. I'll explain with your example below,




                1. assume that we didn't have any statistical/ML model for ranking/scoring the respondents.

                2. In that case assume we did a random ordering of respondents.

                3. A decile (10% of total population) is expected to have 10% of the respondents. In your case, there should've been (approximately) 488 respondents in 2500 cases.

                4. But after ordering the cases by score, you are seeing 44.71% of the cases in first decile against expected 10% (in random/no model case). This gives the gain of 44.71/10 = 4.471.

                5. For next decile, cumulatively you have covered 20% of the cases. You'd expect a random/no model scenario covers 20% of the respondents. But using scores, we covered 80% of them. That gives a cumulative lift of 80/20 = 4.







                share|improve this answer












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                share|improve this answer










                answered Jul 30 '18 at 9:16









                hssayhssay

                1,0931311




                1,0931311






























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